Who are we?



CAVIAR PASSION (created on 12 December 2009) was the initiative of serial entrepreneur, Paul Ferel: director, producer and media man. Caviar-lover and internet devotee, he decided to bring caviar within the reach of so many more people by revolutionising the distribution chain. CAVIARPASSION.com quickly became the leading site for online caviar sales. Thanks to its pricing policy, CAVIARPASSION.com has today enabled a whole new generation to try this exceptional product. In January 2016, CAVIARPASSION.com had more than 27,000 clients.







At CAVIAR PASSION, Paul Ferel is surrounded by experts with over 30 years’ experience of the production and distribution of caviar. The very best fish-farms across the world have been carefully selected by CAVIAR PASSION so as to offer the best quality of every sort of caviar.

CAVIAR PASSION guarantees its clients total security based on 3 essential criteria:


- Product quality, with caviar preparation in an environment where the temperature is permanently maintained below 3° C, in accordance with the most rigorous European requirements,

- Secure payments, as a result of the partnership with HSBC,

- A delivery system developed with FedEx, its logistics partner, ensuring freshness by guaranteeing delivery within 24/48* hours from their receipt of your package.



* See ‘Delivery’ conditions.